Digital marketing is a vast field. A digital marketer should have a good understanding of fundamentals and intermediate of the technologies comes under digital marketing. It is always recommended if you newly join the digital marketing industry at least get two to three years of experience in this field. Moreover, As you get the experience by the passage of time you will have a lucid understanding of the technicality of this industry. Accordingly, you can choose your niche.
These are career opportunities in digital marketing in the upcoming years.
- Digital Marketing Expert /specialist
- Digital Marketing Consultant/agency
- Digital Marketing Manager
- Digital Marketing Executive
- E-commerce Marketing Director
- Search Engine Optimization / SEO Manager
- Search Engine Marketing / SEM Specialist
- Web Analytics Expert
- T-Shaped marketing
Now let’s Dive into depth of these jobs role and elaborate their incomes.
1. Digital Marketing Expert/ Specialist
Being an expert in the digital marketing industry it’s the peak level in this industry at the same time it’s very challenging as well. Because you need to cover and lead all the aspects of digital marketing in an enterprise. Besides, you also need to be very proactive and find to perceive all the challenges before hands and come up with solutions for it. In addition, to reach this level you need to have at least 6 to 7 years of experience. The salary bracket can be expected between 18 to 22 lakhs INR per annum.
2. Digital Marketing Consultant/Agency
Digital Marketing Consultant is the main position in an enterprise. As a consultant, there will be lots of responsibility in his/her shoulder. Bringing the clients on the table and convert them into the long term clients. On the other hand, sustaining the present client as well as making sure that all prospect and promised has been accomplished on the time. In addition, a person can start his own start-up and provide all the services. obviously. The earning prospect depends on the individual’s performance.
3. Digital marketing Manager
A digital marketing manager is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. They earn between 15 to 20 lakhs INR per annum.
4. Digital Marketing executive
A Digital Marketing Executive plans and executes all aspects of a company’s online marketing strategy, including market research and targeting, social media outreach, search engine optimization, newsletters and direct campaigns, lead generation, brand building, and conversion. As a person gain experience in the field, he/she can be promoted to team lead in the organizations as well as can expect 4 to 5 lakhs annually.
5. E-commerce Marketing Director
As per Google report by 2030, almost 93% of businesses will have the presence digitally. If you look at the percentage it is an enormous percentage. which means there will be a great demand in the e-commerce industry. As a beginner, if you want to pursue your career in the e-commerce field you ought to work on paid advertisement, organic reach, analytics, and strategic planning at least for some years to gain quality experience. To reach a level of e-commerce director you must acquire 7 to 8 years of experience. The earing ratio can be expected between 16 to 20 lakhs per annum.
6. Search Engine Optimization / SEO Manager
A Search Engine Optimization Manager is responsible for analyzing, reviewing, and implementing websites that are optimized to be picked up by search engines. An SEO specialist/manager will develop content to include keywords or phrases in order to increase traffic to the website. In this contemporary, there are plenty of job opportunities with big brands such as the music industry, the newspaper industry. I would also say amazon, Spotify, and Netflix, and many more industries.
7. Search Engine Marketing / SEM Specialist
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers. Fresher with an abundant amount of knowledge can join in smaller companies as compared to bigger ones who need an expert.
8. Web Analytics Expert
T–Shaped Marketing refers to a Marketer that has broad knowledge covering a wide range of digital tactics with in-depth knowledge in 1 or maybe 2 specific areas. if you have a background in web analytics then there are more chances that you can upgrade your skills and become a T-shaped marketer. This field is booming in recent years and it is going to have vast career opportunities in the upcoming years.
In the above section, I have mentioned some of the career options in the digital marketing industry. I have pointed out in this blog the most demanding opportunities which at the present the companies are hiring in huge numbers as well as in the upcoming years the corporate will have requirements and opening in the mentioned above position. On the other hand, it is always to an individual how he/she stay up to mark and upgrade their skills as per the requirement of the corporate.
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